The need for companies to appeal to mobile-based customers is well established by now. Today, we do not ask if they should do it. The only question is “how.” A company that seeks to target people on smartphones has several basic options: develop a progressive web application (PWA) or create a native app. Of course, you can also build a responsive website, but this solution tends to be outdated and less pleasant in terms of UX design. So we are going to focus on the first two solutions.
In this era of mobile platforms, Native Android/iOS Apps vs. PWAs debates have gotten much harsher. In simplest terms, native apps are apps for a particular platform/mobile device that can be acquired through an online store. In their turn, PWAs are mobile applications delivered through the web that can work on any platform/device. This revolutionary technology has provided the ability to predict the death of traditional applications as we know them. However, some specialists are much more skeptical about their predictions.
The progressive solution, the PWAs, mitigates all disadvantages of native apps while offering the best elements of responsive websites. Native applications are limited to certain devices and require users to download them, which means losing the advantage of impulse behavior. At the same time, they offer a better UX. In this article, we are going to find out if progressive web apps really have the potential to replace native Android/iOS apps in the future or we are just buying into all this newest hype.
Read also: WHY BUILD A PWA?
Actually, each solution provides specific benefits to both users and app owners. So let’s check them out in detail.