Why Doesn’t Your Website Bring In New Customers?

The more exceptional your web product is, the higher the chances it’ll attract attention, resulting in increased visitors, improved analytics, and a significant boost in profit. But in an online world full of websites of all functions, designs, varieties, and types, it is getting harder and harder to create the one that stands out from the rest. However, this does not mean you should not at least take a shot.

An ecommerce shop should be different from 100 similar ecommerce shops in order to stand out against/among fierce competition. Typically, most of the sites do not stand out simply because they are not unique in their niche. Whereas the reason why a website isn’t unique is that it doesn’t have a personality. In this posting, we will be discussing how to create the website’s personality that shines, resonates with your target users, and brings in new customers. Let’s get started!


How to Define Website’s Personality?

Personality is all about the uniqueness that distinguishes things, individuals, or items from one another. In terms of web design, it refers to the way you customize your website and present your information. A site’s personality is a critical aspect that makes users remember it by enhancing the brand uniqueness, reflecting the corporate identity, and making your web design appealing to your target audience. 

When it comes to personality, there is no wrong or right solutions. The most important is whether or not you have managed to win the competition and get the people interested in what you do and who you are as a company. That is why below we have gathered some of the most effective web design tips and techniques for high-quality personality development.


Web Design Tips to Make Your Website Stand Out

  1. Motion graphics

Motion graphics helps you enrich the site’s personality and approach your target audience by vividly presenting the content. Besides, if used correctly, it can make your UX design intelligible and smooth.

  1. Color scheme

The use of colors in small visual elements sets the atmosphere and emphasizes the site’s personality by reinforcing the impression of stability and reliability. When it comes to ecommerce websites with various functions and services, this multi-color scheme becomes especially important, representing diversity and enthusiasm.

  1. Style of visuals

Whether it is a 3D artwork, illustration, or realistic image, it can also have a huge impact on your online shop as this is what makes the site’s personality deep and steady. For example:

  • 3D elements can attract user attention and present more information. They create a strong contrast with classic flat design elements like icons over blocks of color.
  • Combining graphics and realistic images perfectly demonstrates various aspects of your site’s identity. This works especially well for product websites.
  • Illustrations can improve your storytelling and engagement, making the entire site’s atmosphere more relaxing and softer.
  1. Typography

It stands for tone and the way you communicate with your visitors. By adjusting typography (font weight, type, and size), you can attract user attention simply by looking different. 

  1. Shape

Just as its name suggests, shape is a critical factor in shaping the site’s personality. For example, implementing rounded-corner rectangles and circles in your web design is a great way to create a relaxed and friendly look.

  1. Layout

Layout determines the way your message is conveyed, creating a serious and rational personality. For example, the grid system allows to differentiate the sections by arranging the alignment, space, and proportion, making the site eye-catching. Using layout is a great option to create a dynamic and edgy website design.


How to Leave Your Competitors in the Dust?

  • Make sure your call-to-actions are front/center. Keep them out in the open
  • Keep your website alive, add new product pages, frequently update your current web pages and blog
  • Ensure a high-quality mobile experience. Always test the functionality/look of your site on all mobile devices
  • Become a useful resource for visitors. Add educational elements, such as infographics, blogs, and videos. Offer a well–written and compelling content. This allows achieving much better results than your competitors
  • Improve your website’s functionality to provide a better chance of social sharing, and foster repeat visits to create a more welcoming website environment 
  • Make your website aesthetically appealing by experimenting with background images, colors, etc.
  • Hire a professional web design team to build a fresh and inviting website. 


Key Takeaways

Having a stand-out site is more necessary than ever before. Definitely, you can come up with different web designs, countless combinations of colors and images to create a variety of personalities. But first, ask yourself what impression and experience you want to give to your visitors? After all, what personality fits your site? Answers to these questions will allow you to more clearly understand your vision and shape your website’s personality. As always, at Loonar Studios, we are ready to help you with whatever area you may need to improve on your website. Interested? Contact us right now. Good luck!