Any product is made for users. Designers/developers may earn money from creating it, sellers may gain profit from selling it, however if the end users do not benefit from it – consider the product was not worth building. Often, this statement comes to mind when implementing UX testing in companies that do not have it at all.In this article, we will explain what user experience testing is and why it has a direct impact on every company’s bottom line.
What is UX Testing?
UX testing is a research aiming to determine whether a tested interface is convenient for its intended goal. It is performed only by real people coming from the target audience. There are two UX testing approaches – qualitative and quantitative. The quantitative approach gathers statistical data on respondent behavior within a certain number of respondents.The qualitative approach reflects respondent’s impression on the product. The quantitative approach requires up to 30 persons, but it is only necessary for large-scale projects. For the qualitative approach, 3-5 persons are usually enough. In most usability testings the qualitative approach is used. A person is asked to perform a certain action/task within the given interface (for example, to make an online purchase, sign up for a newsletter, publish a post/photo, etc), while the host traces his/her behavior patterns (comments, assumptions failures, difficulties, etc.).