Web & Mobile Design Trends and Tips to Look Upon

Things change every year in terms of popularity with mobile web design practices. The landscape of mobile web design is changing continuously, new features are being created and evolve over time. A site that looks modern and sleek today could look cheesy and outdated in just a several weeks’ time. 

The web and mobile design is probably the most rapidly changing field in this industry, with the great potential to impact other related fields. It builds the first impression about an app, making the user journey smooth, and establishing a strong emotional tie with your brand. Besides, an outstanding design is what can significantly boost your conversion and reduce the bounce rate both for iOS apps and Android apps. In this article, just as its title suggests, we have decided to talk about some of the recent web and mobile design trends and tips for you to look upon. So let’s get started! 


Top Web & Mobile Design Trends

Web and mobile design of a mobile application is not limited to looks. Its architecture should be optimally combined with the functionality to label and structure content accessibility and sustainability. Gathered below are the top trend predictions and tips for you to pay attention to:

  • Detailed footers 

Typically, footers have often been left out or overlooked in the overall picture of web design. Things changed with the appearance of “footer boosts.” What was traditionally used to display a signup form or contact information has now turned into a space used to incorporate additional elements of the homepage. 

  • Full-screen background visuals

This can be anything, from specially rendered visualizations, abstract compositions, videos, and illustrations to typical photos. They make the screens emotionally and visually appealing and informative

  • Typography-Based UI

Scannable and catchy typography remains popular in mobile and web layouts. Designers should pay special attention to keeping it both readable and beautiful with the proper choice of fonts and typographic hierarchy 

  • Abstract shapes that grab attention

The use of abstract shapes is a web design tip that we are already in love with. More and more brands are moving towards versatile shapes and modern gradients that provide an additional element of intrigue for visitors. 

  • More depth

Building flat design that appears three-dimensional is more visually attractive. Moreover, it becomes more effective in leading people to the next step of the conversion process. The 2-tone color schemes, gradients, and drop shadows are some of the most popular approaches to adding more depth to your web and mobile design

  • Brutalism

Described as a design that aims at breaking standards, this trend has been rocketing this year, with more and more colorful expressions for applications and websites. Digital products built in this style are a king of rebellion against traditional designs with their too complex layouts, thought-out harmony, and symmetry

  • Color branding

The multiple color look is a fresh web and mobile design trend we have noticed becoming more and more popular. 

  • Scroll-triggered animations

Scroll animations allow showcasing front-end development skills and visual design talent. Furthermore, they encourage people to click or scroll through the page layouts, making it easier for them to convert


  • UX-driven lines

Using diagonals in design is visually attractive. And what is more important – it can improve your UI/UX design by creating a directional purpose for the visitor pointing to a call-to-action or by asking to follow down the page. Such diagonal line design increases the amount of people who scroll through the full length of the page.

  • Dark Color Schemes 

Currently, there is a new rise of popularity for dark themes. A dark color palette applied in your user interface provides solid visual appeal, depth in the reflection of the content, prestigious and luxury look, elegance, and style.

  • Interactive web design 

This UI/UX design trend has long become popular. Typically, users spend more time on websites that utilize at least several interactive features (seamless transition between pages, background’s blurry effect, etc.).

  • Non-traditional scrolling

We have noticed more sites dabbling with various scrolling methods for a unique UX.

So, in 2020, we expect to see various types of non-traditional scrolling. 

  • Minimalism

Minimalism supports positive user experiences by providing simple and clear interfaces, full of air/space and with a highest possible level of intuitiveness. Minimalist interfaces are perfect in transferring a your brand message. 

  • Rotating animations

Switching up the content is the ultimate design technique that keeps people coming back to your website.


Key Takeaways

With all web and mobile design trends mentioned above, it is crucial to remember that the designer’s role remains the same. It comes down to using new technologies and methods for making our lives more comfortable and simpler. So whichever trend you choose to follow, think of it in the context of value it brings to your target audience. In other words, does it create the best possible user experiences for your users? At Loonar Studios, we can help you turn the most ambitious ideas into reality. Do not feel hesitate to contact us if you have any questions! Good luck!