Web Design Tips for Ecommerce Websites

A well-crafted web design has been playing a key role in building a successful ecommerce website. Even the world’s best product is doomed to become virtually worthless if the website’s design does not look persuasive and convincing to the users. This is what helps build the trust that people have in your brand, inspiring and encouraging them to take action like reaching out or making a purchase. A beautiful web design is what drives sales in the first place. 

When it comes to web design for ecommerce websites, there is always room for inspirational expression and creativity. But whether you use bold statements or crafty design elements, the most important is to leave people curious to know more in order to sell more of what your business has to offer. In this posting, we will talk about ecommerce design tips that can be applied universally (regardless of ecommerce solution you use) to polish the appearance of your online store.

Read also: HOW TO GET STARTED WITH ECOMMERCE

Design Tips For Ecommerce Stores

Wiki states that website optimization is all about improving web performance. In its turn, web performance is impossible without outstanding website design. Below we have gathered some of the top web design tips and practices you should utilize to create a profitable ecommerce site and make things somewhat easier. So grab a coffee and we’re underway!

• Perform A/B testing as often as possible

Even a minor change in design can have a dramatic impact on user engagement. The key metrics that should be monitored in the first place include interaction for different parts of the layout, usability, and conversion rates. 

• Become the user

Any web design has two sides of the coin: subjective and professional. When designing a website, you typically have everything to do with professional aspect, with all its UI/UX design stuff. But when it comes to customer experience, the subjective aspect comes in. So when structuring a website design, it is essential to consider both aspects simultaneously. You can determine any inconsistencies that need to be addressed by answering the following questions:

1. Can you quickly reach the checkout?
2. Are the product details clear and easy to understand?
3. Does your navigation make sense?
4. Can you quickly find any information you need?
5. What is your honest impression of the design layout?

The main goal here is to step back and look at your website from the user’s point of view.

Read also: HOW TO INCREASE YOUR ECOMMERCE SALES WITH MOBILE DESIGN

• Beautiful and clear images

Undoubtedly, visually appealing and relevant photos captivate your audience and increase your conversion rates. A beautiful image is easily remembered as it creates a sense of identity and instills emotions. Not only product photos, but all the visuals used in your web design have a great impact on attracting customers’ attention. 

Tip: There is no need to hire a professional photographer as you can find many websites out there that provide professional and license-free imagery. 

• Try experimenting with urgency

It is based on exclusive deals and offers. For example, you can limit the available stock for a certain item. Another form to promote a sense of urgency is to offer special deals on shipping costs. The statistics says that many customers abandon their shopping cart due to the high shipping prices. What you can do is to offer special deals on shipping to create urgency.

• Consistency is the ticket for boosting your sales

Do you use the same colors and fonts across all you pages? Even if your item has lots of branches, structuring pages with similarities in mind is what creates a strong brand presence. If you are using various different colors across multiple pages, you risk to not be remembered and recognized. Only strong design patterns are capable of creating a memorable experience in the minds of your customers.

Read also: HOW TO PLAN YOUR ECOMMERCE WEBSITE

• Colors provoke emotions

Clear and simple colors make for perfect user experience. They have had a strong psychological impact on sales long before the digital revolution. Knowing how to use colors allows to design your ecommerce website to match customers’ vibes and feelings. For example, if you sell eco-friendly products, you might want to use green in your design to represent the sense of nature.

• Leave less choice

Paradoxically, but if there are too many options on your website, customers will be more likely to lose their patience and leave the website. Analyze the process of customers coming to the product page, and make it as straightforward as possible, unless you plan to start scaling for long-tail sales.

• Start telling a story

All truly great products have amazing stories behind them. Storytelling is what best fosters loyalty. People are likely to remember a brand if they feel like it is personal and sincere. Compelling a story about your brand is a great way to get personal and develop a successful brand image. 

1. How does your product affect their lives?
2. What made you create it?

Answer these questions first in order to get an idea how to tell a story, make your customers feel like they are part of something special, and leave them inspired.

Key Takeaways

Web design is an ever-changing field. Understanding the latest trends, user behavior, and web design patterns gives you the edge to increase your sales. The tips above will be useful for anyone seeking to improve the user experience and shape a better ecommerce website design. So do not waste any second and get to work! And if you need for some professional advice, you can always count on us! Did we miss anything with our list? Contact us right now, we would love to hear your thoughts. Good luck!