Trends In UX Design

Things are changing fast in the mobile application world. To succeed in this complex field, designers should have the foresight, allowing them to be prepared for new challenges. Even so, it is often difficult to predict what design trends will drive and dominate the UX design for the nearest future as any change in technology can affect the way how it evolves.
There are many mobile projects that have come and gone recently. The vast majority of them had something to do with miscalculations/flaws involving user experience.That is why designing with UX design in mind continues to be a high priority as we roll into the upcoming year. In this article, we have decided to look at where user experience is going with some of the top web/mobile UX design trends.
Read also: How To Build a Mobile Application?


What Are the Latest Trends In UX Design?

  • Cashless payments

This is a prefered way of payment for many U.S. customers. This means that mobile developers will have to add Android Pay/Apple Pay as a default option (both online and offline) in the nearest future.

  • Augmented Reality

Fast emergence of AR promises to seriously change the way people see/use applications. It can be used both for entertainment purposes as well as to solve real-life problems. For example, Pokemon Go, a game of millions recently, is a great example of how augmented reality can be used for entertainment. At the same time, it can be used for measuring the real-world objects.

  • Advanced Personalization

1.Tailored User Interface
This is about a smart layout that adapts to users using device sensors and utilizing data provided by them. This allows applications determine, say, if the louder sound or bigger font are required.
2.Content based on location
This makes apps more responsive to the current location of users. Since smartphones are travelling with them, the location data can be utilized to display content as relevant as possible to the environment around.
Read also: What is UI Design?


  • Chat Design

People love chatting. That is why the popularity of conversational interfaces amongst developers and designers will rise, increasing the need of high-quality copywriting for this type of design. In addition, Chatbots are likely to be used as assistants more frequently. Hence, all messaging platforms will have to integrate them.

  • Biometrical Authorization

This approach is used to bypass the need for a traditional authorization. So more and more users are likely to use it for identity management and login purposes.

  • Dominance of Video

Currently, the vast majority of businesses and users prefer to use video format to deliver timely and important information. It remains the most popular among all content marketing formats. The only new thing here is that all content (including video) is expected to be adapted to portrait orientation.
Read also: What is UX Design?

  • Emotional Experience

Expressing emotions is natural for all of us. People like to build an emotional connection with things that use. Therefore, we can expect an increasing level of human-like reactions when interacting with apps. In other words, the mobile experience will get more emotional intelligence. For instance, messengers will be able to mimic human reactions when providing responses to input.

  • Vibrant Colors

When it comes to contemporary mobile application design, this is the time of vibrant colors as it is a great tool to influence users’ actions/emotions, set a mood, or draw people’s attention. That is why designers are expected to use color to visually separate various types of online activities.


  • Full Screen

Frameless design is a trend that is definitely on point. As more screen space becomes available to users, they expect to have high-quality full-screen experiences. And no pixelation!

  • Content is a King

The content is an element that should be always put first. Clear visual hierarchy (order of UI elements) and decluttering (removing visual clutter) make the content easily accessible, well-curated and more focused on the core of the message.
Read also: Trends in Web Design for 2018

  • Animation

Recently, there have been some issues in UX design related to gesture-based interactions such as learnability and discoverability. In order to solve them, designers use microinteractions and motion design.

  • They allow to provide feedback
  • They allow to clarify relationships between UI elements
  • They allow to provide animated hints

In other words, designers are expected to pay more attention to animation.

  • Overall Simplification

The less effort the users spend to achieve their goals when interacting with app, the better their experience. From this perspective, UX designers will use an approach called progressive disclosure to make actions or information visible only when people need it. This improves comprehension of UI and reduces cognitive load.


As with any trends, some of them come and go, while others become fundamentals. As far as UX design continues to evolve, there could be many new trends, primarily as some emerging technical approaches become more practical and accessible. Even though our understanding of design changes, and ideas/tools transform, the mission of UX design remains the same: it exists to make our lives better. At Loonar Studios, we are constantly keeping an eye on the latest UX design trends in order to be prepared to face new challenges and make progress in every field. Stay in touch with us to get more interesting information about the mobile app Universe.