What is a Bad Website Design?
They are everywhere! Cheap site templates are available to everyone today. However, it does not mean that you use them. A solid companies prefer to order simple yet stylish website design from reputable web design experts instead of using cheap ready-made templates.
If you have a free space on your website, you can use it for anything: a nicely rendered, simple image to focus the people’s attention, video player with your latest promo video, slide reel with illustrated summary, etc. Instead, many website owners leave the central section of their website (both on the main page and on other pages) completely blank. It makes the visitors think that the company does not have much to tell about itself, and even one page is too much.
It distracts visitors and makes them feel lost. Try to use visual elements instead of textual content. Understand what your customers need and try to avoid superfluous elements.
- Poor choice of Visual Elements
If you cannot afford custom visual content, stock images may be the perfect solution. However, they will not contribute to your business’s effort to uphold its level of reputation. For solid companies, having such visuals is out-of-character. Moreover, this approach may not work equally well on the desktop and mobile versions of a website.
Often, even a great web design can be detrimental to UX. Consequently, it will backfire and hurt usability. As a result, you will get a user-unfriendly website.
“Not registered? – Cannot view the website!” This approach is perfect for a website with restricted content or some secret community, but definitely not for a business website design. It seems that the owners of such “limited access” websites just can’t decide what exactly their site must do: gather the community, act as an online store, or deal with customers. The main target audience of such websites are their potential customers, and it seems unnatural that they can’t see what is in stock until they register and log in.