SEO for Ecommerce: UX Design Tips

Driving more traffic is top of mind for all ecommerce website owners, so the thought of optimizing your site has probably already crossed your mind. Individuals typically start their product research with Google search. So if your site is not enough visible in the webspace, you will lose out on profits and potential clients. 

On-page SEO helps businesses thrive by boosting their brand image on the Web. This is what allows your online store get more traffic, rank higher, and convert users into leads. Definitely, there are numerous ideas on how to improve SEO. Creating a positive UX is probably one of the most effective among them. In this posting, we have decided to discuss some of the most significant UX solutions for optimizing SEO for ecommerce that will drive valuable organic traffic to your website.


What is SEO for Ecommerce?

Search engine optimization (abbreviated as SEO) refers to using various tips and techniques to increase the effectiveness of a site. It is aimed to raise your web resource to the highest search results positions. We have already talked about it in one of our previous postings. Along with other possible solutions, UX design could also be helpful in building a smoothless user experience within your website.

The rapidly developing ecommerce market provides numerous opportunities for sellers. Those who recognize the significance of user experience and use best practices for the ecommerce can positively affect their bottom line and remain competitive. So how to optimize SEO for ecommerce with UX techniques? Let’s find out.

Best Practices of UX for Ecommerce

  1. Maximize your website credibility.
    Here is how to do that:
  • Use dynamic elements instead of static. This will make users spend more time on your site. Also, this is what can make your design more recognizable
  • Use a bright color palette. The acid shades are popular again in 2020
  • Add a bit of asymmetry. Asymmetric elements are a perfect way to capture the eye of your users
  • Use gradients. Gradient fills look much more neutral than a typical black/white background. In addition, gradients emphasize the color scheme of your brand
  • Use original images and illustrations for your ecommerce store. They can become a distinctive feature that provides individuality to your product-focused design
  • Use animations. They are capable of transmitting complex ideas without requiring too much resources and slowing down your website
  1. Make checkout and sign-up simple 

Do not turn the registration procedure into a nightmare by forcing your users fill up endless input fields. Try to make your registration forms as simple as possible. Provide the possibility of quick authorization and allow users to refuse providing the non-critical data.

  1. Do not overload the website with filters

The excessive amount of filters makes the website too incomprehensible for new users. They distract people from the central object – the product catalog.

  1. A comfortable pagination ensures best UX 

Make sure that your navigation is intuitive. It should take no more than 3 steps to reach the checkout page.

  1. Make your site as efficient as possible

If it takes more than three seconds to load, consider this the end of your ecommerce goals. This is what you can do to increase the speed of your website:

  • Use the forward proxy approach
  • Try the code refactoring procedure
  • Use content compression
  • Optimize images or convert them into a less resource-consuming format 
  • Employ server caching

Read also: RELEVANT CMS 2020

  1. Do not overload your product pages with CTA and useless content.

Avoid using too many text blocks and calls to purchase something just as it was in the late 1990s. Instead, rely more on the high-quality visuals. Two or three professional photos of a product made from different angles are capable of producing much better impression to your users than a huge text block accompanied by the acid-colored “Purchase” button

  1. Ensure all the possible search capabilities 

The accessibility of services is what defines a well-crafted website concept. Today, having a simple input field for commercial platform can cancel all of its positive features. Here are the main attributes of the modern search:

  • Image search will be a great option for visuals-oriented individuals who are mainly guided by the product appearance
  • More and more people today prefer using voice search. It can attract organic traffic to your ecommerce website
  • Multi-parameter sorting/filtering. Propose several new options in addition to the standard sorting methods
  • Automatic selection of propositions is a must-have feature for any online store. This will increase your conversion rates and improve your UX for ecommerce


Key Takeaways

On-page SEO helps your company grow by boosting your conversion rates and attracting new customers. Along with the other techniques, SEO can also be impacted by UX design. Hopefully, the best practices of ecommerce UX mentioned above will help you create the most positive user experience within your website. In order to optimize your SEO for ecommerce, you may need to redesign your old website or even build a brand new design from scratch. At Loonar Studios, we are ready to help you with any kind of optimization or anything else you may need on the road to success. Interested? Contact us to get a free quote. Good luck!