As more businesses are becoming focused on building outstanding online experiences, more UI/UX designers are being tasked with researching the most relevant user preferences. How to make sure that the design built meets the needs of the target audience? Finally, how to craft a successful product strategy? This is where proper UX research can help.
UX research is all about understanding user behavior and solving user problems. We have already mentioned it in one of our previous articles. Typically, it boils down to quantitative and qualitative data capturing. Often, it is tricky to decide which of the two approaches to using for better results. But as you start thinking of selecting the right UX research method, it is better to first get an idea of what is qualitative and quantitative UX approaches. After all, how to get started with all this UX design stuff? In this posting, we will talk about setting your research goals and choosing the appropriate UX research methodology to uncover the data you need to grow your business. So let’s begin!