Advantages of Mobile Applications
The custom code used to create mobile application can relay data back to a company to help make future development decisions. Furthermore, a native app will put a business front and center on a smartphone of each user. Nothing beats mobile apps for marketing and brand awareness.
Mobile applications come with the optimized user experience. They usually have faster loading times than average websites as they are not overloaded with unnecessary elements.
Applications can support functions that are impossible with web-based HTML5 as well as integrate with other tools and features. Usually, they offer greater functionality than mobile-friendly websites.
Native apps are designed with mobile performance in mind. They are much faster, lighter, and provide better user experience.
Some mobile application has the ability to work offline. They don’t need full-time connection to the internet. Although mobile apps feature many advantages in other areas, they are more expensive and take longer to build.
Advantages of Responsive Web Design
Creating responsive web design is the least that developers can do as almost all companies these days need mobile websites to stay competitive. Of course, building a responsive website is perhaps less fashionable way. However, there is a number of significant benefits of responsive web design:
Responsive web design is much cheaper solution when compared to building a native mobile application
It is much faster to launch a mobile-friendly website than to design a mobile app.
Responsive website is compatible with all platforms, all devices, and all browsers. However, the сons are obvious: you get what you pay for. It takes more time to navigate to a mobile-friendly website using a mobile browser. In addition, it usually suffers from the relatively low performance. Responsive web is not as functional and fast as native mobile applications. You might also like these:
Which is Best?
So should you stick with a responsive web-based site or build a native mobile application? You know this is like asking if it’s better to travel by bike, car, or plane. It all depends on your needs and taste. So the more correct question would be: which solution is best for you personally? Currently, many businesses have mobile-friendly websites. While mobile applications perform more effectively, not every company needs one to achieve its business goals. Native applications are extremely powerful for creating a perfect user experience, marketing, and brand awareness. In case if the price is an issue, you can easily avoid the investments in a mobile application. At the same time, these investments will pay off in the long run.