Whether you like it or not, you will sooner or later come across the situations when you need to make UI design decisions. Is your bounce rate high? Do your users have a hard time navigating to the blog? It is difficult for an average user to determine what your business does within 5-10 seconds after landing on your homepage? If you are finding yourself answering “yes” to all these questions, it seems that it is time to reconsider the way you have been optimizing and designing your site.
Fortunately, there are many simple tricks you can use to level up your website without completely blowing your budget. It is not necessary to make major UI changes (unless you want to). Improving your designs is possible with a bit of tactic. The most important is to address the main concerns your audience has first and foremost. So, what do you need to improve UI design? In this posting, we have gathered some of the most practical tips to boost your UI design and make sure that you are going in the right direction in terms of UI.
Read also: HOW TO OPTIMIZE YOUR LANDING PAGES?
What is UI Design?
User interface design (UI) is one of several crucial disciplines responsible for building the interfaces where a user interacts with a digital product. In simpler terms, it is the space where machines and users interact. We have already talked about it in one of our previous postings.
UI design is a complex issue with multiple nuances. So you cannot just take and start redesigning your site. In order to ensure that it fully meets your customers’ expectations, you first need to map out your user’s journey from the first time he or she visits your site to the moment he or she becomes a customer. Then, you should make this journey as smooth as possible. Below are the simplest ideas on how to do that.