The goal
Rope is an exclusive online supplier of limited edition runs of leading apparel brands. They hired us to create new unique UI/UX design of their website and well as convert design into HTML pages. So, it’s time to create something amazing!
Challenges
The target audience of Rope is people who like to be in trend. Therefore, we had to create the design of luxury e-commerce. The website must be unusual but at the same time comfortable and follow all rules of UI and UX. We have to harmonize nonstandard solutions with rules of e-commerce. Also, our vision needed to be harmonized with ideas and wants of our client.