What is VIP Website?
- Outstanding design. Luxury companies always invest in authenticity The official site for elite products should be authentic to the extent no competitor can even come close
- 100% excellence and responsiveness. Everything should work smoothly on all platforms and at all times
- Usually, luxury brands have only one product/service. However, it is as shiny as the Sun on a screen
- VIP resemblance. Elite products/services have no cheap alternative, they are not available elsewhere. This fact should be also reflected in VIP website design
Target Audience
The first thing to be aware of is a relatively limited pool of customers. VIP business clients may amount to only tens, or hundreds. Within that auditory, many deals are based on recommendations as communication is playing a significant role. Therefore, personal approach is crucial for every luxury company. Premium customers have luxury sense. They will easily discern luxury from the mediocre.These people will know if a site is worth $10,000 or $100,000. From this perspective, the luxury customers are very demanding. Their most obvious trait is high expectations.These people will never come back to a poorly provided service. Such kind of customers never excuse flaws. Imagine, you pay $50 per day at the hostel. So, if there is a speck of dust, it will not spoil overall impression. However, if you pay $1500 and something is out of order, you will not return to this service next time.