How to Write RFP Step-by-Step
1.Figure out exactly what you want For example, should your web design studio follow all your instructions or you want them to take the initiative. In any case, you should state it clearly in a web design RFP.2.Determine target audience 2.Describe who are those people, their age, gender, profession, education, etc. 3.State your project’s goals Any website has a purpose. In this section, you should not focus on ideas related to website’s chapters, color, or design. Focus solely on your business goals and how you plan to achieve them. 4.Search for Reference Websites Describe what are your reference websites (add screenshots) and what you like about each of them. It will give the web design studio your idea of web design taste. 5.Provide analysis of your current site Use the following standpoints:
- Performance (business image, conversion rate)
- Functionality (tools, structure)
- Design (is it flat, too simple, or outdated?)
List all the above issues in your web design RFP and provide details on how you want your web design agency to address them. 6.Explain what functions you want them to add For example, feedback tools (callback, online help, contact form), payment options (Bitcoin, credit cards, PayPal, etc), social sharing buttons (Twitter, LinkedIn, Facebook). 7.Define the structure of your website If possible, present a sketch on the hierarchy of pages and structure, or explain it in detail. 8.Responsibility Decide what content you will require from the web design company, and which one you can provide.This point is necessary to understand the complexity and range of task.