Improving Usability of Landing Pages
Planning of what goes where and how it should interact with other elements is often a bit tricky task. So try keeping all relevant data above the fold, requiring users to scroll before they can get to it. This will make them stay on course while keeping their eyes on the important information.
Whatever your landing page might be offering, do not overload it with too many videos, images, or outbound links that raise load times and kill its appeal. Make sure it is not difficult for your visitors to find what they are looking for.
In today’s fast-paced environment, people are likely to lose interest quickly. This fact makes every second count. So your auditory should see the conversion button right off the moment they land on your webpage. It is also a good idea to display it like a really big button. In addition, too many share buttons can clutter your landing page. So we recommend using only few of them.
The only task your landing pages should perform is to convince your users to make the next step. That is why they should contain a strong call-to-action with hook “right-to-the-point” words like “discount” or “free,” pointing leads to the conversion button.
Media worth a billion words. There is so much data you can cram into one small picture without being overwhelming or intrusive to users. Ads are more effective when you add a bit of symbolism to them with colors conveying feelings of home, warmth, and safety. Do not forget about videos, they do a great job tying your leads, and provoking an emotional response.
- Ensure your users feel safe
Utilize positive feedback and stickers on your landing page. This helps build trust with new leads while making them feel safe, and affecting their attitude toward whatever you are presenting to them.
- Come up with a clever headline
Make your headline as human as possible.This will tie into the psychology of people coming over to the website. Words such as “optimal” or “instant” have lots of weight. So highlight them to close the deal faster.
- Wording makes a difference
Grammar is the first thing people see when reading any website. A good grammar is what makes your landing page look wholesome and professional. Remember, grammar is the glue!
- Align your page with your ads
Your landing page should follow its suit. Make sure it agrees with all of your advertisements. Being taken to information that is not related to the topic can turn off many users and decrease their chances of getting converted.
Read also: How To Build a Mobile Application?