Utilize The Three-Tap Concept
In order to boost your ecommerce sales, your UX design should be all about simplicity. The three-tap concept states that after landing on your site, a user should not do more than three taps to reach your products. For example:
- A person lands on your homepage and can select a certain product category
- He or she picks a subcategory to search for a specific product
- He or she gets to your product page
Implement Smart Search
Too complex search on mobile devices can cause nothing but frustration and headache. The smart search function is exactly what can effectively increase your ecommerce sales by improving the UX design. For example, as a user starts typing the word, the search bar automatically shows search options to select from, saving his or her time.
Mind the Thumb Action
Place all your scrollable and essential elements within the reach of the thumb. Avoid to create tiny clickable links.
Tip: make all the important elements visible and easy to find.
It is difficult to overestimate the role of high-quality imagery for your ecommerce shop. Images are a key driver of retention, conversion, and user engagement. They are what speaks to your customers, so we recommend you to make them flawless.
Do Not Distract Users
You cannot afford any distractions throughout the customer journey. Their path must be clear and expressly defined. Do not overburden your customers with additional information and excessive steps on his or her way to buying your product (See the three-tap concept above).
Try to Be Brief
Smartphone users are spending about 5 minutes browsing ecommerce websites. This means that you have a very limited time for triggering a positive purchasing decision. Simplicity is what can help you here. Your products should be displayed in a non-intrusive and concise way.
Read also: FUTURE PROSPECTS OF THE MOBILE APP MARKET
The tips above will help you properly boost your ecommerce sales. Ensuring that your site is perfectly recognized by search engines, and taking advantage of content marketing and social media lead to a significant improvement in this field. Remember: the better the UX, the higher your sales success! So be in constant touch with your auditory. Also, consider creating a standalone mobile app as it will allow your users to better discover your business. Interested? Contact us right now to find out more!