How to Build an Effective Landing Page

When you are launching a campaign for a new product/service, creating a landing page is the perfect start. The main objective of landing pages is to get a customer to take certain action. Minimum content, beautiful design, and catchy call-to-action are all that is necessary to persuade people to click on a link, watch a short video, or fill out a contact form. Landing pages create a competitive advantage, and that is why they are one of the pillars of successful and competent marketing. In this posting, we will talk about what it takes to build an effective landing page that can help sell your product with no problem.

Read also: HOW TO OPTIMIZE YOUR LANDING PAGES?

What is Landing Page?

In order to get an idea of what is a landing page, think of those pages you land on when clicking on ads. You have just thought of landing pages. Generally, they can be divided into two groups: click-through pages and lead generators.The former type, as its name suggests, is used to persuade users to click through and go to another page. The latter type is typically used to collect user data, such as email or phone number. A high-quality landing page design and development is crucial to a positive online experience.

Why Do You Need Them?

Today, building an effective landing page is one of the most serious challenges faced by companies (and consequently by US design studios). When people are searching for something online, they want to find the information that matches their request. However, often what they see is something that is slightly related to their search interests. That is no good. From this perspective, a great landing page experience means accurately capturing user interest in something that you offer and then get him or her to make a purchase. Having a landing page that sells can truly bring value to your customers and business.

Read also: THINGS YOU SHOULD KNOW ABOUT BRANDING DESIGN

How are Landing Pages Different from Standard Web Pages?

How do landing pages stand apart from other pages? What makes them so special? The thing is that landing pages are made for conversion. In other words, they are aimed to convert visitors into leads and eventually sales. Unlike the other pages on your site, they sell rather than reflect an image of your business. Perfect landing pages do not let people walk away unfazed and bored.

Typically, your landing page must answer the following:

1. What you offer?
2. What are the advantages?
3. Why should I purchase it now?

Answer these questions yourself and then think of how easy is it for people to purchase the offer.

Features of a Great Landing Page

• High-quality web design (zero visual clutter, brand identity)
• Smart use of keywords

A good landing page contains multiple mentions and variations of keywords that make it visible to search engines.

• Clear structure

The design of landing pages is typically focused on grabbing and retaining your user’s attention.

• Perfect grammar

All of your landing pages must have a proper sentence structure and no grammar mistakes.

• Responsive web design

No need to mention that you content should be displayed in an informative and clear manner. Besides, all landing pages should be completely mobile-friendly so they can be easily accessed via smartphones and tablets.

• A proper strategy

When it comes to a landing page, it must not contain anything that can distract visitors from making a purchase.

• Clear Call-to-Action

This is probably the key element of any landing page. A call-to-action is what ought to be repeated at least several times throughout the page. And, of course, it has to be concise, clear, and direct.

Read also: TRENDS IN MOBILE DESIGN FOR 2019

How Do I Create a Landing Page?

Probably, you might start thinking of getting one for your business, huh? So what’s a price of landing page? Let’s first take a look at the amount of time needed to build a landing page.

Here’s some examples:

• http://conversionlab.no/ – approx. 110h
• https://www.edupath.com – approx. 140h
• http://divenamic.enjoy-aiia.com/ – approx. 190h
• http://www.apple.com/mac-pro/ – approx. 650-690h due to complex animation

The total cost of landing page design and development depends on your vendor’s rates.

What We Offer?

When customers cannot trust you, they will not be interested in buying anything from you. This is where a high-quality design comes in. As a professional web design studio, Loonar Studios always stays on top of the cutting-edge landing page design trends. We know how to incorporate them perfectly in order to get your conversion rate up in the clouds! Contact us if you still have any questions.