How to Build a Successful Ecommerce Store

The ecommerce site boom has finally reached us. The vast majority of Internet users purchase services/products online from eсommerce stores or eсommerce businesses. The number of people buying online and browsing ecommerce shops is expected to hit $300 millions by the end of 2019. US consumer spending for online sales will reach almost $550 billion.

Individuals prefer to shop online due to a more convenient customer experience. Ecommerce websites offer a sheer number of products/goods and features that they need. Some of them like Amazon have millions of different products just like any of old-fashioned supermarkets. Ecommerce websites are simpler in terms of functionality; many of them have only a cart and payment-related functions.

If you’ve always wanted to create a successful ecommerce business and sell your products online, then now is a perfect time to start. Fortunately, there are lots of CMS for ecommerce that will do everything for you. You will only need to build a brand and take good care of some purely business aspects. Still not convinced about the opportunity that a ecommerce business can present? Then, this posting is for you. Let’s begin with the obvious issues for creating a ecommerce that sells.

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How to build a Successful Ecommerce Shop

We have gathered here some of the most killer tips for ecommerce design and development that any US company for ecommerce and related projects should be aware of. They will allow to see how people experience each aspect of your shop, and understand how each element should be designed or redesigned to start retaining loyal clients, drive up sales, and attract new buyers.

  • Offering money-back guarantee

Allowing customers to return items builds buyer trust. Consider offering free shipping on returns.

  • Taking advantage of email marketing

Sending out targeted messages to customers is one of the easiest ways for you to build strong relationships with them.

  • Encouraging sharing on social media

Word-of-mouth marketing and social media buzz around your product drive your ecommerce business. They serve as social proof of your trustworthiness.

  • Providing incentives

Whether it is an email informing of an ongoing sale or just a pop-up discount at your shop’s homepage, you should actively reach out to customers with different forms of incentives to encourage purchases.

  • Using high-quality visuals

People are visual creatures. Provide the ability for them to see the product in-person. Display multiple angles of an item with images so customers can fully imagine all of its details.

  • Keeping an eye on the competitors

Determining what makes competitors more attractive to customers will allow you to figure out what you need to change about your ecommerce store to attract new customers and keep returning clients loyal.

  • Using specialized tools

Software like BigCommerce and Shopify allows you to create and customize your ecommerce website without any coding background.

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  • Tracking analytics

It is difficult to improve your growth strategy without monitoring your progress. Software like Google Analytics will provide you with clear metrics about your ecommerce shop.

  • Making sure your website is mobile-friendly

Ensure your customers can make purchases no matter what device they are using.

  • Ensuring your website is SEO-friendly

Incorporate SEO keywords into your product descriptions and titles to make them better visible for search engines.

  • Providing product ratings and reviews

They can boost the trustworthiness of your brand by showing new customers what other customers think about your product after making a purchase.

  • Social media ads

Social media advertising is a great way to connect with lots of potential customers.

  • Providing excellent customer support

Consulting before the purchase and guaranteeing troubleshooting after it will turn potential clients into returning, loyal customers.

  • Partnering with other businesses

The more partner companies you have, the better. Even small ones can add a degree of trustworthiness to your business.

  • Building outstanding web design

Avoiding distraction with text and using full-width visuals will captivate your site visitors’ attention and help them make a purchase.

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How Much Time Does it Take to Create a Successful Ecommerce Store

Here’s some examples:

https://hunters.co.nz/shop/ – approx. 900h

http://www.helbak.com/ – approx. 1050h

https://www.sabemasson.com/shop.html – approx. 900h

https://www.hardgraft.com/ – approx. 1010h

The end price of ecommerce depends on per hour rate of your vendor. In general, the more features and products you have, the more costly the site will be.

Ecommerce design and development

By considering the aspects outlined in this article, you will become more aware of how clients perceive your online shop. At Loonar Studios, we can build a ecommerce store for you or develop your own brand from scratch to help you get started right away. So consider contacting us and we will be happy to help you!