There is no place for a single flaw in the world of luxury. Especially, when talking about a high-end hotel brand. The same applies to the luxury websites. To VIP customers, attention to details is a sign of a premium service. To web designers, it creates the impression that the design has been thoroughly thought over during its creation. In this case, hotel website design is an instrument that instills the feeling that your hotel has a top class service.
There are several important peculiarities for the luxury hotel business. Firstly, it comes with a relatively limited pool of clients. The vast majority of deals are based on recommendations as communication plays a crucial role for these people. Secondly, VIP customers are used to all things premium. They can easily discern luxury from a cheaper alternative. This means they will always know if a site is worth $1k or $10k. Finally, luxury customers are very demanding. They will not come back to a service they think poorly provided and don’t excuse any flaws.