A good story does not always start with “Once Upon a Time.” In movies, for instance, some stories are told from everyone’s perspective, while others let you see the story from the author’s point of view. There are stories that jump around the timeline, and there are stories told in chronological order. They can be dramatic, funny, sad, or come as a mix of different genres. When we hear a story, the first thing that hits our mind is our favorite book, movie, or Netflix series. That is because they all, in one way or another, have managed to leave an everlasting impression on us. But there is something that all stories have in common: they are created to draw us into the narrative.
Believe it or not, but this is exactly what people are expecting from UI/UX design these days. With numerous options available, they prefer to use products that can give them a good story paired with perceptive and/or even their own story. Want to create a site or PWA that brings in new paying customers? Then, you should take it into account and start looking for creative ways to use digital storytelling in your web or mobile application design. In this posting, we will walk you through some of the benefits of creating powerful narratives, and share some thoughts on how to implement this technique into your UI/UX design. So let’s get started!
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