People interact with websites and apps billions times per day, from purchasing goods online to reacting on social media posts. Basically, the Web has become a large marketplace that leaves companies struggling for client engagement and attention. User Experience is a field of design that emerged as a result of this need.In early 2015, Google announced an innovative mobile-first concept, providing insights into the most significant reasons why people reach for their smartphones. Later, it has become known as the concept of designing for micro-moments. It is considered the key to effectively optimizing the UX, increasing conversions, and building strong customer loyalty. In this article, we have decided to shed some light on designing for micro-moments as a part of this never-ending and global effort of making the Internet a mobile-friendly place.
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