A website’s homepage is its primary face to the world. It is the first thing that appears when users show up on your website. For this reason, they usually tend to refer to your homepage as home, because that word itself evokes the feelings of belonging and warmth. So it should give off a safe and welcoming vibe, especially when it comes to ecommerce web design. Keeping that in mind would help avoid numerous design mistakes.
Unfortunately, many site owners ignore this simple rule. As a result, site users might feel that they are having a nightmarish walk through a long-abandoned haunted house, with all those doors and twisty hallways. It is not that we have something against blood-red typography or dark color palettes. What we are talking about is all those frightening web designs that make users run away in fear. So what makes a house feel so haunted and disturbing? In this article, we are going to discuss some of the best tips on how to build a more welcoming and user-friendly homepage that feels like a new home and does not feel haunted.