Common Mistakes in Real Estate Website Design

Many websites, especially real estate ones, make visitors feel confused by not giving them a chance to figure out what they are about. Other websites ask to share them with Twitter/Instagram/Facebook friends, recommend to watch exciting photos and videos, subscribe useless emails, read their latest post or press release, or just tell boring stories. They provide their users with anything except actual info about property they sell. In other words, they give more questions than answers. It is wrong. A person who visited this kind of real estate website will likely not to visit it again.  
Here we have gathered some common mistakes in real estate website design that can kill your business:

1.Ignoring Mobile Devices

Currently, more than half of all online auditory visit websites via their mobile devices. Your potential customers are definitely among them. If you ignore mobile visitors of your site, you present your company as secondary and cut a huge part of clients off. What to do:

  • Make sure that your site works equally well on computers, smartphones, and tablets.
  • Before starting to create a property website, make sure that it will have a responsive web design.

2.A lack of target

Some websites try to talk to everyone. As a result, anyone is interested. They are lavish instead of being precise. Before creating a website, you must learn your niche on the market. You don’t need all people browsing the Web, you need those who want to buy/sell property. So focus on your target audience. What to do:

  • Be as specific as possible
  • Identify and cater your target audience

3.Low-quality Content

Does your site have a clear message to your customers? Content represents your company as an expert in the industry and builds trust. It drives organic traffic through social media and SEO. Content should differentiate your business from competitors and answer clients’ concurrent questions. At the same time, content is not just figures and text. Anything you place on your site is actually a content: blog posts, contact information, presentations, images, videos, etc. So if you have something to say to your customers, do it wisely. What to do:

  • Use SEO optimization
  • Hire a professional copywriter
  • Respect a white space
  • Use catchy headlines and images

4.Poor Gallery

Qualitative images are a great marketing tool. However, the majority of real estate galleries look awfully. You need to make your website stand out, right? So create a high-quality real estate gallery. If videos or photos placed on your site are dingy, your audience will similarly associate a company itself as dingy. What to do:

  • Do not use too many photos
  • Avoid using extreme wide-angle lenses. Customers do not like to be misleaded.
  • Make sure that all photos are clear ,high-resolution, bright, and light.
  • Hire a professional photographer


5.Website Load Speed

Poor website performance is bad in any case. While high-quality photos and videos are mandatory, no one likes to wait until they are loading. Internet users are increasingly demanding, and “be patient” is not a great slogan for e-commerce industry. In order to keep customers on your site, you have to cater to their impatience. A slow site means less happy users, fewer customers, and, therefore, lower revenue and reputation. What to do:

  • Use minimum redirects and external stylesheets
  • Avoid using Flash
  • Minimize the number of plugins
  • Reduce image dimensions

6.Poor Usability

Usability is a vital factor due to enormous competition in the Web. Actually, it is all simple. If your visitors challenge to use your site, they will go to competitors. And that is why:

  • Users cannot find contact information
  • Users cannot easily find what they are looking for
  • They do not understand what your site is about

What to do:

  • Test your site on yourself and make sure you have no problems with navigation. There are several issues that make your site navigation sucks: from placing a hundred of pages to the use of a non-standard navigation style. Navigability problems kill a site faster than anything else.
  • Hire a professional UI/UX designer

Remember: design is not just about beauty. It is also about comfort and usability. So think about your real estate website as a cloth. It should be made from a high-quality material, be tailored good, fit good, and look good. But the most important thing that it should match a customer’s taste. If, after reading this post, you have found your real estate website unsatisfactory, feel free to contact us. We will be happy to create a site your company deserves.