Here we have gathered some common mistakes in real estate website design that can kill your business:
1.Ignoring Mobile Devices
Currently, more than half of all online auditory visit websites via their mobile devices. Your potential customers are definitely among them. If you ignore mobile visitors of your site, you present your company as secondary and cut a huge part of clients off.
What to do:
- Make sure that your site works equally well on computers, smartphones, and tablets.
- Before starting to create a property website, make sure that it will have a responsive web design.
2.A lack of target
Some websites try to talk to everyone. As a result, anyone is interested. They are lavish instead of being precise. Before creating a website, you must learn your niche on the market. You don’t need all people browsing the Web, you need those who want to buy/sell property. So focus on your target audience.
What to do:
- Be as specific as possible
- Identify and cater your target audience
3.Low-quality Content
Does your site have a clear message to your customers? Content represents your company as an expert in the industry and builds trust. It drives organic traffic through social media and SEO. Content should differentiate your business from competitors and answer clients’ concurrent questions. At the same time, content is not just figures and text. Anything you place on your site is actually a content: blog posts, contact information, presentations, images, videos, etc. So if you have something to say to your customers, do it wisely.
What to do:
- Use SEO optimization
- Hire a professional copywriter
- Respect a white space
- Use catchy headlines and images
4.Poor Gallery
Qualitative images are a great marketing tool. However, the majority of real estate galleries look awfully. You need to make your website stand out, right? So create a high-quality real estate gallery. If videos or photos placed on your site are dingy, your audience will similarly associate a company itself as dingy.
What to do:
- Do not use too many photos
- Avoid using extreme wide-angle lenses. Customers do not like to be misleaded.
- Make sure that all photos are clear ,high-resolution, bright, and light.
- Hire a professional photographer