Today, we are literary surrounded by thousands of applications with many more being brought into life each minute. As a result, it gets difficult for a separately taken mobile application to create a lasting impression on a user. When it comes to user retention, the performance of many apps leaves much to be desired.
App retention rates require much more than classic marketing campaigns. The world’s most successful applications make users form their habits around them so these people start feeling like they cannot live without using them. User retention is all about creating a high-quality yet addictive product that can successfully connect and concern with its users. But what is the magic spell that makes this all work? How to create a perfect success story for your app? How do I increase user retention? In this article, we will tell you a bit about the magic of A/B testing and how it helps UI/UX designers build successful apps that are tailor-made for you. So let’s get started.
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What is Mobile A/B Testing?
A/B testing refers to a simple idea of presenting several different versions of a product to different groups of people. These testing versions can be anything from different positioning of UI elements on your checkout/landing page to the form of buttons in the corner of the screen. All you need to do is to determine which variant works best, and you are done. In a nutshell, A/B testing comes down to comparing one thing to another, A to B, in order to figure out which one performs better.