Animation Improves Web Design
Some animations are used in their childish appearance to make visitors smile. These small effects keep them happy and engaged with your site. As a result, your users become more relaxed and interested to buy something from you.
Today, changes may happen faster than people’s brains can process. Small animations add the extra milliseconds for them to catch up.
Scrolling animations create the illusion that the site exists behind the screen. And this is a functional illusion, not just a cosmetic one.
Animations turn a weakness into a strength as they keep the users distracted and entertained while the website loads.
An illusion created by animation engages users imagination into thinking that they interact with real objects.
This makes changing screens more understandable, improving your UX design.
Animations teach more effectively than any static images or texts. They insinuate a function or show a connection more clearly.
Any movement attracts attention. From this perspective, animations can be used to establish a visual hierarchy and influence what the users see. Use animations to alert your users about:
- Leave a feedback
- “What do I do next”
- New pages or features
- New updates, messages, notifications
Read also: Microinteractions in Design Animation is a technique that has become standard for many websites and mobile apps. Animations in web design are not optional anymore. More and more industries, such as medical and legal, started to use this technique because it is as fun as it is practical. Therefore, it will become more and more ingrained into the web design world. At Loonar Studios, we know that high-quality animation is what makes the user’s experience better. And we are capable of creating any animations either to make your website easier to use, or to build an emotional connection with your users. Please contact us if have any questions. Creers!