A Comprehensive Website Planning

Are you thinking of getting a website built for your company? If so, first of all you should decide whether or not to create it yourself, or contact a professional web development agency to build it for you. Both decisions have advantages and disadvantages. You will have to consider numerous factors such as urgency, business goals, time, budget size, etc. Often, this choice is not easy as it requires some thinking and enormous effort on your part. So in this article, we decided to talk about the comprehensive website planning to help you better understand this process.   You might also like these:


Planning Your Site

Careful planning before you start helps build a better end product and prevent costly mistakes. It is a crucial part of getting an online presence for your business. Building a high-quality website design requires more than just skills and knowledge. It requires developing and implementing an ongoing web marketing strategy. So before even thinking of registering a domain name or setting up a site, it is very important that you perform a market research.  

Website Planning Process Detailed

1) Set Your Goal

The first step is to determine goals for your site and make them as specific as possible. In order to go this, answer the following questions:

At this stage, you may keep your goals flexible to modify them if necessary. However, when thinking about creating a website design, you should always keep in mind your end goal. Many websites are built to convert visitors into leads, and then leads into clients, while other strive to educate, inform, and engage. Visitors may be expected to engage in some way with the organization/brand, or purchase products from it. However, the general purpose of any site is to attract visitors. In the quest for lengthy product descriptions, boatloads of content, and design features, do not forget the reason you are building a website in the first place.

2) Pick a Name

Once the goals are identified, the next step is to name your site. Take your time to come up with a good one. You can be clever and creative with it. Mastermind with others or brainstorm your own ideas. Your website’s should be concise and inform the customers with as few words as possible what your site is all about. Here is a tip. Put yourself in your client’s shoes who have never heard of you. What would he or she be typing into Google to find you? Who would it be? (Gender, age, preferences). Once you know this, pick a name that would entice these people. Something that would immediately bring up your products to their mind. Prepare a big list of possible names and then start narrowing it down. In addition, you may want to include keywords in your website’s name and description.  

3) Manage Your Technology

After choosing a name for your site, you will have to choose the technology that will power your business machine. Nowadays, many business owners prefer to use WordPress as it is a secure, robust and easy-to-manage platform perfect for non-technical users. WP is able to provide your business with all of the capabilities and features of a simplest website. This solution would allow you to interact with your customers online users and publish content with ease. No coding is required to manage such website. But if you need something more serious, WordPress may not be enough for you. So if you need any advice with this step, contact us for assistance.

4) Determine Your Target Audience

After completing the steps above, it is time to determine who will be your website’s target audience. The ability to define it as accurately as possible is a crucial step in the whole site planning process as it helps you communicate better with your web development studio, ensuring that you get better end results. That is why we’d recommend you to create as accurate profile of your future visitor as you can. It is important that you know the following:

  • Your customers’ expectations
  • Their wants and needs
  • Their current or potential problems. How can you help solve them?
  • General demographic information (income level, religion, education)
  • How they tend to consume information online?


This data will help you answer numerous questions that may arise. For example: What texts are they reading? What they like/dislike? Will you need to create audio/visual content? Will they need downloadable content? And so on… Sounds a bit complicated, huh? If the planning process makes you feel confused, we can give you a piece of advice. At Loonar studios, we specialize in designing and developing websites of any complexity and size from simple ecommerce websites to complex marketplaces and mobile apps. Contact us to get more information. We are ready to help you with any step above.